Since December 2007, the City of Ojai has had what’s called a Formula Business ordinance which bans new retail establishments that have over a designated number of locations with similar features such as standard menus, merchandise, decor, signage, facade, etc. Basically it’s ban of large chains (e.g. Starbucks, McDonald’s, 7-Eleven, etc.) to ensure the city maintains its small town charm.

Initially the ordinance defined a Formula Business as over 10 locations; it has since been changed to five or more locations. For more information, review City of Ojai municipal code section 10-2.1713.

This ordinance covers the 4.37 square mile City of Ojai. It does not cover other communities in the greater Ojai Valley.

Mira Monte (Spanish for “mountain view”) is an unincorporated community of approximately 6,800 residents in Ventura County that is located southwest of Ojai. Since Mira Monte does not have its own post office, addresses in this community use Ojai.

Several CVG social media followers brought up this interesting point because there are some chain establishments located in Mira Monte that have an Ojai address, such as the new drive-in Habit Burger (opened July 17, 2024), Starbucks, McDonald’s, and Taco Bell. Although these chain establishments have an Ojai address, they are not subject to the City of Ojai Formula Business ordinance. And there ya have it.